Europe’s Hospitality Sector Faces Skills Gap

Europe’s Hospitality Sector Struggles to Align Training Priorities with Future Skills Needs overview

A new Booking.com study reveals a widening gap between future skills needs in Europe’s hospitality sector and current training priorities, highlighting the importance of addressing this disparity through structured upskilling.

Important details from the source

• Today, Booking.com has released new research informed by insights from across the accommodation sector, highlighting the growing disparity between future skills necessities and present training priorities.
• Around 5,000 tourism accommodation professionals (employers and employees) across Europe were surveyed, in addition to almost 200 in-depth interviews with industry and labor market experts.
• This diverse set of perspectives defined a comprehensive understanding of the complexities facing the European tourism accommodation sector.
• While 59% of employers say skills gaps are not currently affecting them, the research reveals a growing disconnect between perception and preparedness.
• As technological change accelerates, many businesses are failing to prioritise the very capabilities they acknowledge will be vital in the future.
• Eight in ten (82%) employers said digital literacy will be critical to their business in the future, yet only 16% currently prioritise it as a training need.
• Moderately more impetus was put on leveraging technology for efficiency and guest service, which 78% viewed as increasingly important but still only less than a third (29%) had this as a major training focus.
• Similar patterns appeared across other competencies.
• Nine in ten (87%) expected skills related to sustainability and environmental management to grow in importance, but just 11% prioritise training today.
• In sales, marketing and revenue-driving capabilities, 78% say these skills will be critical, while only 9% prioritise development now.

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