Travelers’ Growing Concerns About Tourism Impact Revealed

Global Travel Trends Show Rising Awareness of Tourism Impact overview

A new Booking.com study reveals that over half of travelers now consider the impact of their trips on local communities and the environment, with a growing preference for sustainable and responsible tourism practices.

Important details from the source

• AMSTERDAM, 22 APRIL 2025 – Today Booking.com released the 10th edition of its annual research exploring consumer attitudes and intentions with regards to the social and ecological impact of travel.
• Booking.com’s new research takes a community-centric lens.
• Asking respondents not just how they travel but how they also experience inbound visitors where they live, this approach sheds light on the benefits and challenges of tourism from their perspective as both travelers and locals.
• The report reveals that while more than half (57%) feel that tourism has a positive impact overall on the place where they live, adjustments are needed so that destinations can grow at a healthy pace and continue to be enjoyed by all.
• Despite these concerns, only a small number (16%) of travelers believe that capping the number of tourists in their home destination is the answer.
• Instead they emphasize the need for investment in their communities with improved transportation (38%), waste management (37%), and environmental conservation (32%) identified as the top types of support they’d like to see.
• When it comes to visitor behavior where they live, more than half of travelers share a positive sentiment, saying that the tourists they see at home often or always respect local customs and traditions (53%), as well as support local businesses (54%).
• While this still highlights room for improvement, it does correlate with their own intentions for travel, with 73% wanting the money they spend to go back to the local community, and 77% seeking authentic experiences representative of local culture.
• Globally, in 2025, traveling more sustainably remains important for most travelers (84%).
• Looking back over the decade, the data shows how it has become a larger priority for many when planning trips.

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