LGBTQIA+ Travelers in New Zealand: Safety and Pride

More than four in five LGBTQIA+ Kiwi travelers now consider personal safety when choosing destinations, reflecting increased caution due to media controversies, but the travel industry's efforts toward inclusivity are boosting confidence and positive experiences.

LGBTQIA+ Travelers in New Zealand: Safety, Inclusivity, and Pride overview

More than four in five LGBTQIA+ Kiwi travelers now consider personal safety when choosing destinations, reflecting increased caution due to media controversies, but the travel industry's efforts toward inclusivity are boosting confidence and positive experiences.

Important details from the source

  • NEW ZEALAND, 17 AUGUST 2023: New research released today by Booking.com reveals that more than four in five (85%) LGBTQIA+ Kiwi travellers feel they must consider their personal safety and wellbeing when picking a destination, a significant increase from 58% in 2022.
  • Booking.com’s most extensive LGBTQIA+ travel research to date, conducted amongst rainbow travellers from 27 countries including Aotearoa, spotlights the steady progress, as well as the recent setbacks, for these communities when it comes to travel.
  • The study reveals that, for three quarters (76%), controversy in the media around attitudes, discrimination and violence towards people who identify as LGBTQIA+ has had a big impact on their choice of destination.
  • Personal safety is now an increased point of discussion for the LGBTQIA+ community when planning travel, with 70% saying that some destinations are completely off-limits.
  • Even after booking trips, travellers remain vigilant, with more than half (56%) having cancelled a trip in the past year after seeing a destination not supporting those who identify as LGBTQIA+.
  • Destinations such as Queenstown, which have been celebrating pride for over twenty years with its annual Winter Pride festivities, offer a place for rainbow travellers to safely experience the world as their authentic selves.
  • Booking.com is returning as a Queenstown Winter Pride platinum partner for its third consecutive year launching ‘Ride with Pride’: an exclusive SUV transfer service, offering festival-goers an inclusive and safe means of getting to key on-mountain events in style.
  • Booking.com is much more than just accommodations and ‘Ride with Pride’ is just one example of the wide range of travel services available to book without ever having to leave the platform or app.
  • Further research** has shown people can often find the intimate environment of car road trips conducive to providing a moment for open and safe conversations.
  • ‘Ride with Pride’ has been created so passengers can travel proud as their most authentic selves.

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