Hertz’s Transformation Fuels Revenue Growth and Sustainable Momentum

Hertz's Transformation Drives Revenue Growth and Sustainable Momentum overview

Hertz reported strong revenue growth and improved profitability in its first full year under the Back-to-Basics strategy, driven by gains in revenue, utilization, unit economics, and customer experience.

Important details from the source

• “Hertz sits on a stronger foundation today than we did one year ago,” said Gil West, Chief Executive Officer of Hertz.
• “In the fourth quarter, we delivered measurable progress and our strongest year-over-year revenue performance in nearly two years, despite a complex environment.
• We achieved a $2 billion improvement in profitability in our first full year under the Back-to-Basics strategy, driven by meaningful gains in revenue, utilization, unit economics, and customer experience.”.
• “With a healthier fleet and improving residual performance, we are building from a position of strength and have begun to expand retail and mobility capabilities bolstering the Hertz platform.
• Spanning Rent-A-Car, Service, Fleet, and Mobility, we believe these businesses will generate value well beyond traditional rental, and ultimately redefine the role Hertz plays in the future of mobility.”.
• ESTERO, Fla, February 26, 2026 – Hertz Global Holdings, Inc.
• (NASDAQ: HTZ) (“Hertz,” “Hertz Global,” or the “Company”) today reported results for its fourth quarter and full year 2025.
• Revenue totaled $2.0 billion in the fourth quarter and $8.5 billion for full-year 2025, reflecting sequential improvement in pricing and resulting in Hertz’s strongest year-over-year revenue performance since Q1 2024.
• Year-over-year Revenue per Unit (RPU) and Revenue Per Day (RPD) metrics improved sequentially through 2025.
• This momentum has continued into Q1 2026 as the Company expects to deliver mid-single digit revenue growth, driven by continued progress on internal revenue management initiatives and a positive industry pricing environment.

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