Golden Retrievers Offer Comfort at U.S. Airports

Golden Retrievers Bring Comfort to U.S. Airports overview

Golden Retrievers from Hertz's 'Gold Squad' will greet travelers at select U.S. airports to provide comfort and encourage enrollment in the Hertz Gold Plus Rewards program.

Important details from the source

• Golden Retrievers to greet weary travelers at select U.S.
• airports; Travelers help to pick next ‘Gold Squad’ destination.
• 25, 2025 – As the busy Labor Day weekend approaches, Hertz, one of the world’s largest car rental companies, is seeking to comfort stressed travelers.
• With a mission to make travelers feel golden, Hertz is bringing its ‘Gold Squad’ – a team of highly trained Golden Retrievers – to select airports across the country.
• These friendly, furry ambassadors aim to bring comfort, calm and cuddles during peak travel times, ensuring all Hertz customers hit the road with a smile.
• “With the Hertz ‘Gold Squad’ making surprise appearances across the country, we’re aiming to delight customers with something unexpected,” said Kari Birdsall, Vice President, Operations Excellence at Hertz.
• “Whether it’s a warm welcome from a Golden Retriever or the ease of skipping the counter with Hertz Gold Plus Rewards membership, we’re focused on making every step of the rental experience feel convenient, seamless and a little more golden.”.
• A recent study from YouGov indicates 70% of Americans find booking a vacation stressful, with specific pain points including booking airport transfers and flights.
• The rental car lot at an airport is often the last leg of a trip; and by the time travelers reach the counter, they’re often exhausted from a long day of traveling.
• With over 17 million travelers braving the holiday weekend in 2024, this year is sure to bring even more of a frenzy to flying.

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