Brits Embracing New Travel Trends This Summer

New Trends Redefining Britain's Summer Holidays overview

Brits are embracing new travel trends this summer, with a focus on visiting novel destinations, extreme day trips, child-free holidays, and experiences over relaxation, as indicated by Booking.com's Summer Getaway Report.

Important details from the source

• Brits are breaking the holiday habit, with 71% planning to visit somewhere new this summer.*.
• Shanghai is the hottest global summer trending destination, with searches up 88%.**.
• Interest in the 'extreme' day trip is booming with over half (58%) of Brits wanting to travel to a dream destination and back in a single day.***.
• Child-free escapes are on the rise, with 30% of parents saying they'd rather holiday without the kids.***.
• Booking.com's Summer Getaway Report reveals the trends reshaping how Brits holiday in 2026.
• Britain's summer holiday is getting a makeover.
• Nearly three quarters (71%)* of Brits are planning to visit somewhere they've never been before, according to Booking.com's Summer Getaway Report - and the data shows a nation hungry for new experiences and bigger adventures.
• Spain still tops the charts as the UK's favourite summer destination - leading both Booking.com search data and holiday wishlists (32%)*** - but travellers are looking further afield.
• Booking.com search data shows Shanghai, China is this summer's fastest-rising global destination for Brits, with searches up 88% year on year.**.
• Closer to home, there is a fresh demand for UK breaks too, with Morecambe (+106%), Carnforth (+86%) and Exmouth (+76%) among the fastest-rising staycation spots, and rounding out the top five summer trending destinations alongside Shanghai and Santa Barbara.**.

How to use this guide

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Things to check before deciding

• Current prices, availability, opening times, and travel conditions.
• Seasonality, weather, local holidays, and peak demand periods.
• Distance from the main arrival point, accommodation area, or planned route.
• Whether the option matches the traveller’s budget, pace, and expectations.

Frequently asked questions

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Conclusion

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