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Insight
Sustainable Travel Challenges and Opportunities
New Booking.com research reveals that while 83% of travelers prioritize sustainable travel, a growing sense of weariness and disillusionment may be hindering progress, highlighting the need for cross-industry collaboration to make sustainable choices easier.
Insight
Travelers’ Growing Concerns About Tourism Impact Revealed
A new Booking.com study reveals that over half of travelers now consider the impact of their trips on local communities and the environment, with a growing preference for sustainable and responsible tourism practices.